Marketing and Course Information Policy

1. Purpose

To ensure Canberra Institute of Technology's (CIT) marketing is ethical, accurate and reflects:

• products on the Scope of Registration
• details in the approved Training and Assessment Strategy (TAS)
• CIT non-accredited products.

To ensure information about nationally accredited training products meets the requirements of the Standards for Registered Training Organisations (RTOs) 2015 and the Australian Qualifications Framework (AQF).

2. Scope

Where this policy refers to CIT, it includes CIT Solutions.

This policy applies to:

• marketing and course information provided to prospective and current students
• all CIT staff responsible for the development of course information for nationally accredited training products on the CIT Scope of Registration and CIT non-accredited products.

This policy aligns to Australian Consumer Law as it applies to training providers and to the marketing requirements of:

• Section 4 of Standards for RTOs 2015
• VET Student Loans (VSL) Act 2016
• VET Student Loans Rules 2016
• Tertiary Education Quality and Standards Authority (TEQSA)
• Board of Senior Secondary Studies (BSSS) Guidelines

3. Principles

CIT is committed to:

• providing accurate, consistent, and compliant information to prospective and current students and clients for:
  • nationally accredited training products on the scope of registration
  • That are aligned to the approved Training and Assessment Strategy (TAS)
• monitoring and updating course marketing materials listed on the National Register - TGA
• a collaborative approach to developing and updating all course collateral in accordance with legislative and regulatory requirements.

To demonstrate these commitments CIT will:

• ensure all course marketing materials include:
  • the Nationally Recognised Training (NRT) logo is used only in accordance with the conditions of use in Schedule 4 of the Standards for RTOs 2015 andTertiary Education Quality and Standards Authority (TEQSA)
  • clear identification where training is not nationally recognised
  • the CIT RTO code and Canberra Institute of Technology name on marketing materials
  • reference to all national training products by code and the full title as listed on the National Register – TGA.

(Note: CIT developed Skill Sets do not have a national code. Individual units may have a national code.)

• ensure all course marketing materials do not provide any guarantees about the successful completion of training or any particular employment outcome that is outside of CIT's control
• use course information derived from the course entry on the CIT website and the Training and Assessment Strategy (TAS)
• promote the CIT website as the primary source of information to prospective and current students
• clearly separate marketing or other information for non-accredited training products from marketing and information about nationally accredited training products.

3.1. Responsibilities

3.1.1 Senior Manager Marketing

The Senior Manager Marketing is responsible for:

• cooperating with the Manager Information and Recognition to ensure all course marketing material is checked and approved by Manager Awards and Programs prior to publication
• monitoring all marketing to ensure it remains current and accurate
• working collaboratively with College Directors and Heads of Department to determine course marketing requirements and develop materials
• ensuring information is presented in accordance with the current CIT Brand Style Guide
• the theme and presentation of the CIT webpage and marketing collateral.

3.1.2 College Directors

The relevant College Director is responsible for:

• consulting with the CIT Senior Manager Marketing regarding the most appropriate approach for communicating course information to current and prospective students
• maintaining awareness of the College’s marketing practices including web materials, social media accounts, marketing emails and print based materials
• approving the creation of social media accounts
• providing timely, accurate and complete course delivery details to CIT Student Services to enable the staff to respond to enquiries.

3.1.3 Heads of Department

Heads of Department is responsible for:

• collaborating with Education Advisors (Program Services) to develop and update all course marketing materials in accordance with legislative and regulatory requirements
• developing and approving the Web Course Entry in the set template during program development and providing up-dates of any changes of units in line with Training and Assessment Strategy (TAS) changes
• managing and monitoring content of social media accounts in line with the current CIT Brand Style Guide.

3.1.4 Head of Department Program Services

The Head of Department Program Services is responsible for:

• collaborating with Heads of Department and Manager Awards and Programs to develop and update all web course entry marketing materials in accordance with legislative and regulatory requirements
• coordinating review of the accuracy of course marketing materials by Education Advisors.

3.1.5 Manager Information and Recognition

The Manager Information and Recognition is responsible for:

• consulting with the relevant Head of Department and coordinating input into course offerings to be available for admissions and published on the CIT website
• checking marketing materials
• publishing course information and enrolment sessions to the website ensuring course list is verified by the Manager Awards and Programs.

3.1.6  Manager Awards and Programs

The Manager Awards and Programs is responsible for:

• checking marketing materials
• loading Web Course Entry onto the CIT website.
• amending web course entries on the CIT website
• removing web course entries on the CIT website when the course has been:
  • Removed from CIT's scope of registration
  • replaced with an updated version
  • closed for enrolments by the teaching area

4. Documentation

4.1 Related Legislation/Regulation

• Standards for RTOs 2015
• VET Student Loans Rules 2016
• VET Student Loans Act 2016
• Tertiary Education Quality and Standards Agency (TEQSA) (2011)

4.2 Related Policy and Procedures

• Training and Assessment Strategy Development Policy
• Training and Assessment Strategy Development Procedure
• Training and Assessment Review and Approval Procedure

4.3 Related Documents

• CIT Brand Style Guide

5. Definitions

All terminology used in this policy is consistent with definitions in the CIT Definitions of Terms. The following term is provided in the context of this policy.

6. Policy Contact Officer

Executive Director, Education Futures and Students.

Contact CIT Student Services on (02) 6207 3188 or email infoline@cit.edu.au for further information.

7. Procedures

This policy is implemented through the associated procedures. Authority to make changes to the procedures rests with the policy owner.