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Student TV Ad Screens on Ten

Published: 15 Nov 2016

Caption: CIT Graphic Design students being briefed by Waves Carwash Managing Director Robert Sacco

A talented team of CIT students have created an arresting and very cute television advertisement for local business Waves Carwash, screening now on channel Ten.

Canberra business Waves Carwash invited CIT's Graphic Design department earlier this year to help it produce advertising it could potentially use for a television commercial.

'We accepted the challenge and my digital video and sound class started working on the project,' CIT Graphic Design and Digital Media Teacher Roy Torkington said.

Waves Managing Director Robert Sacco and Marketing Manager Ashley McCallum visited Roy's class at CIT Reid. They gave the students an open brief to produce a story board and advertising concept, and invited them to visit the businesses' new site in Gungahlin for a 'behind the scenes tour'.

Waves chose the best three advertising concepts and the students worked as a group to shoot and edit a series of 15 second advertisements.

Waves' favourite concept - featuring a little boy taking his pedal car for a wash - is now being screened regularly by Southern Cross AusStereo's channel Ten across the ACT and region.

You can see the ad here:

The chosen ad concept and storyboard was produced by Jen Oxley and the ad edit was by Pathom-on U-Mun.

Waves showed their gratitude to all the students involved by giving them with a Waves card loaded with credit. Waves also supported the groups' end of year exhibition 'Die Cut Bleed' with a generous donation.

The 'Die Cut Bleed' exhibition will be held at CIT Reid's Design Space on Thursday, 1 December from 6pm. All welcome!

The CIT students have also been rewarded by seeing all three ad concepts broadcast on either Ten or Waves' social media channels - testaments to their creativity and team work they can now include in their resumes.

The Waves project was a great demonstration of the way CIT works to build productive, professional relationships with local businesses to offer students the chance to experience working with 'real' clients.

Thanks Waves and congratulations CIT Graphic Design students!