Social media marketing essentials will provide you with the skills and knowledge to identify blog and content marketing opportunities as well as analyse global trends in content marketing and blog strategies. You will develop a social media content marketing and implementation plan.
|Qualification:||Statement of Attainment - training in Social Media Marketing Essentials [extract from 10118NAT]|
|Duration:||11 sessions – Six 3 hour face to face sessions and five 1 hour online.
Independent study outside workshop classes will be required.
|Cost Info:||Enrolment fees for this course are based on the costs per subject as indicated below. In addition, a Service and Amenities fee of $40 will be payable each semester. Further information is available atCourse fees and assistance.|
|Likely Job Outcome:||- Social Media Marketing
- Small and large business
- Working professionals in the public and private sector
- Marketing Managers
- Social Media Marketing Roles
- Sales and Customer Service
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Entry Requirements / How to Apply
It is recommended that participants have knowledge of social media platforms however this knowledge is not essential for entry into the program.
Participants will be required to interpret complex documents and have digital literacy skills to navigate websites and create access to a range of social media platforms throughout the course. Students are required to present their final assessment in report format and will need to be confident in the LLN ability.
To study any course at CIT (excluding degrees and non-accredited training) you must have a Unique Student Identifier (USI).
Literacy Skills Information
We suggest that you will need Australian Core Skills Framework literacy levels of at least 3 across reading, writing, learning, oral communication and, depending on your program of study, numeracy skills to successfully complete this program. If you do not have this level, you can still enrol and seek support to improve your skills or you may prefer to begin with the lower level program. Please visit Foundation Skills.
Qualifications at CIT are regularly updated or replaced to meet current industry needs and maximise your employment opportunities. If this occurs while you are part way through a qualification, you may need to vary your learning to meet the new national requirements. CIT will aim to make this as smooth as possible for you.
To ensure positive outcomes for all students, CIT may need to cancel or change classes at short notice. CIT will make every effort to inform students as soon as changes are made and will also make every effort to offer alternative arrangements for students to meet the requirements of the subject and complete their qualification. In an unfortunate instance when this cannot be met, you will receive a full refund. Please ensure you maintain current contact details via CIT Self Service or by contacting CIT Student Services at firstname.lastname@example.org.
Complete 2 subjects
Core: Complete all 2
- SMMBCM501A Plan, implement and manage blog and content marketing
CIT Code: MKTG333 Cost: Standard $176.00
Description: This unit describes the skills and knowledge required to plan, implement and manage blog and content marketing across a range of social media networks and digital marketing channels. Prerequisites: Nil
- SMMMSM502A Plan, implement and manage mainstream social media marketing strategies
CIT Code: MKTG334 Cost: Standard $264.00
Description: This unit describes the skills and knowledge required to plan, implement and manage social media marketing strategies for mainstream social media networks. Prerequisites: SMMBCM501A Plan, implement and manage blog and content marketing
For more information about this course please contact CIT Student Services on (02) 6207 3188 or email email@example.com