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Statement of Attainment Small Business Marketing Skill Set BSBSS00054


This skill set is for small business practitioners who are conducting marketing activities. It may relate to people who operate a small business on a day-to-day basis either as an owner's operator or as an employed operator/manager

Qualification: Statement of Attainment - Small Business Marketing Skill Set BSBSS00054
Program No: SA-BT12
Campus: CIT Reid 
Duration: 1 semester part time (approximately 15 hours per week) .
This program is delivered on-line with drop in teacher support available at Reid Campus.
Cost Info: Details available from the contact officer at Skilled Capital for Industry and Business
Likely Job Outcome: Provides knowledge and skills for marketing work in a small business.
Enrolment Type: Register Your Interest

Additional Information

An orientation session will be available at the beginning of this short course.

Entry Requirements / How to Apply

You must be working or self-employed in a small business in the ACT.

To study any course at CIT (excluding degrees and non-accredited training) you must have a Unique Student Identifier (USI).

  • Transition Information

    • Qualifications at CIT are regularly updated or replaced to meet current industry needs and maximise your employment opportunities. If this occurs while you are part way through a qualification, you may need to vary your learning to meet the new national requirements. CIT will aim to make this as smooth as possible for you.

  • Subject Cancellations/Changes

    • To ensure positive outcomes for all students, CIT may need to cancel or change classes at short notice. CIT will make every effort to inform students as soon as changes are made and will also make every effort to offer alternative arrangements for students to meet the requirements of the subject and complete their qualification. In an unfortunate instance when this cannot be met, you will receive a full refund. Please ensure you maintain current contact details via CIT Self Service or by contacting CIT Student Services at

Subject Information

Core - complete all 5 subjects

  • BSBMKG401 Profile the market
    • CIT Code: MKTG134

      This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
      It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.

      Prerequisites: Nil
  • BSBMKG414 Undertake marketing activities
    • CIT Code: MKTG216

      This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
      It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

      Prerequisites: Nil
  • BSBMKG419 Analyse consumer behaviour
    • CIT Code: MKTG332
      Description: This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.
      It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed.
      Prerequisites: Nil
  • BSBSMB403 Market the small business
    • CIT Code: MGNT352

      This unit describes the skills and knowledge required to monitor and improve business performance via a clear strategy complementing the business plan.
      It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data and are proficient communicators.

      Prerequisites: Nil
  • BSBSMB301 Investigate micro business opportunities
    • CIT Code: BUSN134

      This unit describes the skills and knowledge required to consider the major elements of a business idea, undertake research to determine viability of the business opportunity and present the idea with reference to the legislative frameworks affecting the business.  It applies to individuals who are establishing or operating a micro business for self-employment.

      Prerequisites: Nil

Related Courses

Bachelor Business Studies
Advanced Diploma Business BSB60215
Diploma Business BSB50215
Certificate IV Business BSB40215
Certificate III Business BSB30115
Certificate II Business BSB20115
Non-Accredited Training Do it Better in Excel

More Information

For more information about this course please contact CIT Student Services on (02) 6207 3188 or email