CIT Graduate's Gallipoli Tribute comes to Fruition in Harvest Hall
Published: 26 Feb 2015
A CIT graphic design graduate will see his winning creative design come to fruition tomorrow as the popular fresh produce display in Harvest Hall is unveiled at the ActewAGL Royal Canberra Show.
The final year CIT Advanced Diploma of Graphic Design students of 2014 presented creative 2D concepts to the Canberra Show, with Maxwell Ingham's design chosen to be recreated in a huge 5-by-10 metre mural using fresh fruit, vegetables and farm produce donated by Woolworths.
It is the first year the CIT graphic design students have created the display.
Head of Department for CIT's graphic design courses, Karyn Milne, says that turning a graphic design into a 3D reality was a new experience for the students.
"While real industry experience is part and parcel of the graphic design courses, the scope of this project was particularly complex, with particular site challenges to resolve in addition to design and viewer experience considerations," Ms Milne said.
Students needed to research how to install the fresh produce 24 hours before the Royal Canberra Show opening to ensure the visual feast didn't spoil for the 100,000 visitors over the four-day duration. They also needed to investigate which in-season produce created the right shades of colour and gave the greatest impact.
Ms Milne says that the simplicity of Max's winning design worked well for the brief.
"Max's quiet design is a thoughtful response to the brief and encourages more reflection than a complicated or decorative solution. Given the size of the display, it had to be a design that works when viewed from a distance as well as up close, and with the given theme, it was essential the design was respectful and the symbolism was identifiable and unambiguous," Ms Milne said.
ActewAGL Royal Canberra Show manager, Royal National Capital Agricultural Society Chief Executive Officer Garry Ashby, said he chose the winning design based on the fact it was "clean, respectful and manageable" in the time and space available.
The fruit and vegetable mural will be on display in Harvest Hall from 27 February to 1 March at the ActewAGL Royal Canberra Show at Exhibition Park in Canberra. The fresh produce will be donated to the Communities@Work Yellow Van food rescue project when the display is dismantled.
Image: A bugler arises from a field of apples in the popular Harvest Hall fresh produce display at the ActewAGL Royal Canberra Show. Design concept by Maxwell Ingham, construction by CIT students and staff.