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Advanced Diploma of Travel and Tourism Management SIT60116

Overview

With this qualification you will be able to operate at a senior level using a substantial depth of knowledge of the industry and managerial techniques in roles such as travel agency manager, business development manager and general manager of product development. You will have wide-ranging, specialised managerial skills, be able to work independently and be responsible for making a range of strategic business decisions.

Qualification: Advanced Diploma of Travel and Tourism Management SIT60116
Program No: AD-BT09
Campus: CIT Reid 
Duration: 3 semesters full-time (approx. 20 hours of study per week) OR part-time equivalent.

You may complete the program in 1 semester full-time (approx. 20 hours of study per week) or part-time equivalent if you enter the course after completing a Diploma of Travel and Tourism Management SIT50116 (or equivalent qualification).
Likely Job Outcome: Job Opportunities:

- Account manager
- Business development manager
- Director of groups and incentives
- Director of marketing
- Director of product development
- Operations manager
- Director of sales
- General manager
Application Type: Public
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Entry Requirements / How to Apply

To be successful in this program it is recommended that you have studied the Diploma of Travel and Tourism Management SIT50116 or an equivalent qualification or have tourism and travel industry knowledge, customer service, and supervisory skills. You may be formally assessed or be required to provide evidence of study or industry experience.

VET FEE-HELP

You may be eligible for VET FEE-HELP to apply for a Commonwealth Government loan to pay your tuition fees. For more information visit our VET FEE-HELP page. If you are planning on accessing VET FEE-HELP you will need to have a Tax File Number before applying and you will also need to meet the Academic Suitability requirements.

WarningIMPORTANT
Before you apply/enrol

To study any course at CIT (excluding degrees and non-accredited training) you must have a Unique Student Identifier (USI). This includes new students and re-enrolling students.

If you don't have a USI that's ok, you can apply right now. It only takes two minutes, just go to usi.gov.au

Already have one? Great! Verify it in our student administration system now so your enrolment or graduation isn't delayed. (New CIT students will not be able to do this until they have been given their CIT number which will be given to you when you apply to study most CIT courses).

  1. Login to CIT Self Service
  2. Click on the link for USI
  3. Verify your USI

It's important that your first name, surname and date of birth in our student system match the ID you use to create your USI (eg if you are Christopher in USI database and Chris at CIT your USI will not verify).

If you need assistance you can go to Unique Student Identifier (USI), drop in to any CIT Library or CITSA office or contact CIT Student Services on 6207 3188.

Literacy Skills Information

We suggest that you will need Australian Core Skills Framework literacy levels of at least 3 across reading, writing, learning, oral communication and, depending on your program of study, numeracy skills to successfully complete this program. See below to check your literacy skills. If you do not have this level, you can still enrol and seek support to improve your skills or you may prefer to begin with the lower level program. Please visit Education and Community or phone (02) 6207 4872 to have a chat to one of our teachers.

Transition Information

Qualifications at CIT are regularly updated or replaced to meet current industry needs and maximise your employment opportunities. If this occurs while you are part way through a qualification, you may need to vary your learning to meet the new national requirements. CIT will aim to make this as smooth as possible for you.

Subject Cancellations/Changes

To ensure positive outcomes for all students, CIT may need to cancel or change classes at short notice. CIT will make every effort to inform students as soon as changes are made and will also make every effort to offer alternative arrangements for students to meet the requirements of the subject and complete their qualification. In an unfortunate instance when this cannot be met, you will receive a full refund. Please ensure you maintain current contact details via CIT Self Service or by contacting CIT Student Services at infoline@cit.edu.au.


Subject Information

Core - Complete all 17 subjects

  • BSBDIV501  Manage diversity in the workplace
    • CIT Code: MGNT699
      Cost: $120.00
      Description:

      This unit describes the skills and knowledge required to manage diversity in the workplace. It covers implementing the organisation’s diversity policy, fostering diversity within the work team and promoting the benefits of a diverse workplace.
      It applies to individuals who direct the work of others in teams of variable sizes. They may work with staff from different cultures, races, religions, generations, or other forms of difference in any industry context.

      Prerequisites: Nil
  • BSBMGT617   Develop and implement a business plan
    • CIT Code: MGNT605
      Cost: $120.00
      Description:

      This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.
      It applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

      Prerequisites: Nil
  • BSBRSK501   Manage risk
    • CIT Code: MGNT615
      Cost: $120.00
      Description:

      This unit describes skills and knowledge required to manage risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting.
      It applies to individuals who are working in positions of authority and are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

      Prerequisites: Nil
  • BSBWRT401   Write complex documents
    • CIT Code: COMM344
      Cost: $100.00
      Description:

      This unit describes the skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity.
      It applies to individuals who work in a range of business environments and are skilled in the creation of reports, information and general promotion documents that are more complex than basic correspondence, memos or forms and that require review and analysis of a range of information sources.

      Prerequisites: Nil
  • SITTIND001   Source and use information on the tourism and travel industry
    • CIT Code: TOUR237
      Cost: $50.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to source and use current and emerging information on the tourism and travel industry. This includes industry structures, technology, laws and ethical issues specifically relevant to the tourism and travel industry. Tourism and travel personnel integrate this essential knowledge on a daily basis to work effectively in the industry.
      This unit applies to all tourism and travel sectors and people working at different levels. Managers will use more formal research to attain specialised and comprehensive knowledge which supports product planning, marketing and strategic management activities. This is covered within other units of competency.
      This unit is not about having in-depth knowledge but focuses on the ability to source and interpret information relevant to day-to-day activities in order to maximise performance.

      Prerequisites: Nil
  • SITTPPD008   Develop tourism products
    • CIT Code: TOUR107
      Cost: $200.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.
      The unit applies to all industry sectors and to senior personnel working in strategic planning and product development roles. This could include product development managers, marketing managers, operations or general managers, regional tourism managers, account managers, events managers, resort or hotel managers and owner-operators.

      Prerequisites: Nil
  • SITXCCS007   Enhance customer service experiences
    • CIT Code: MKTG327
      Cost: $80.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to provide professional and personalised customer service experiences. It requires the ability to determine and meet customer preferences, develop customer relationships, respond to difficult service situations, and take responsibility for resolving complaints.
      The unit applies to those who deal directly with customers on a daily basis and who operate independently or with limited guidance from others. It includes senior frontline sales personnel, supervisors and managers who use discretion and judgement to provide quality customer service experiences.
      This includes individuals working in a range of tourism, travel, hospitality and events contexts.

      Prerequisites: Nil
  • SITXCCS008   Develop and manage quality customer service practices
    • CIT Code: MGNT721
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to develop, monitor and adjust customer service practices. It requires the ability to consult with colleagues and customers, develop policies and procedures for quality service provision, and manage the delivery of customer service.
      The unit applies to senior managers who operate independently, have responsibility for others and are responsible for making a range of operational and strategic decisions.
      This includes individuals working in a range of tourism, travel, hospitality and event contexts and to any small, medium or large organisation.

      Prerequisites: Nil
  • SITXFIN002   Interpret financial information
    • CIT Code: ACCT420
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to interpret financial information and reports used by organisations to monitor business performance and provide information on operational or departmental financial activities. The unit applies to all tourism, travel, hospitality and event sectors.
      It applies to those people who operate independently or with limited guidance from others. This includes supervisors and departmental managers. This unit does not include the skills required to produce reports for the overall operation of the department or whole organisation. These would be created by senior managers, financial specialists or accountants.

      Prerequisites: Nil
  • SITXFIN003   Manage finances within a budget
    • CIT Code: ACCT117
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to take responsibility for budget management where others may have developed the budget. It requires the ability to interpret budgetary requirements, allocate resources, monitor actual income and expenditure, and report on budgetary deviations.
      The skills and knowledge for budget development are covered in SITXFIN004 Prepare and monitor budgets.
      This unit applies to all tourism, travel, hospitality and event sectors. The budget may be for an entire organisation, for a department or for a particular project or activity.
      It applies to those who operate independently or with limited guidance from others. This includes supervisors and departmental managers.

      Prerequisites: Nil
  • SITXFIN004   Prepare and monitor budgets
    • CIT Code: ACCT118
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to analyse financial and other business information to prepare and monitor budgets. It requires the ability to draft and negotiate budgets, identify deviations, and manage the delivery of successful budgetary performance.
      The unit applies to all tourism, travel, hospitality and event sectors. The budget may be for an entire organisation, for a department or for a particular project or activity.
      It applies to senior personnel who operate independently or with limited guidance from others and who are responsible for making a range of financial management decisions.

      Prerequisites: Nil
  • SITXGLC001   Research and comply with regulatory requirements
    • CIT Code: LEGL102
      Cost: $160.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to comply with laws and licensing requirements for specific business operations. It requires the ability to access and interpret regulatory information, determine scope of compliance, and develop, implement and continuously review and update policies and practices for business compliance.
      The unit applies to regulatory requirements for day-to-day business operations in all tourism, travel, hospitality and event sectors and to special requirements for one-off events.
      It applies to senior personnel who operate independently or with limited guidance from others and who are responsible for making a range of operational business and regulatory compliance decisions.

      Prerequisites: Nil
  • SITXHRM003   Lead and manage people
    • CIT Code: MGNT131
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to lead and manage people including in teams and support and encourage their commitment to the organisation. It requires the ability to lead by example and manage performance through effective leadership.
      The unit applies to individuals who operate independently and are responsible for leading and motivating people and teams. This includes supervisors, operational and senior managers.
      The unit applies to all tourism, travel, hospitality and event sectors.

      Prerequisites: Nil
  • SITXMGT001   Monitor work operations
    • CIT Code: MGNT126
      Cost: $40.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to oversee and monitor the quality of day-to-day work. It requires the ability to communicate effectively with team members, plan and organise operational functions, and solve problems.
      The unit applies to all industry sectors, and to individuals operating at a team leading, supervisory or frontline management level.

      Prerequisites: Nil
  • SITXMGT002   Establish and conduct business relationships
    • CIT Code: COMM130
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to establish and manage positive business relationships. It requires the ability to use high-level communication and relationship building skills to conduct formal negotiations and make commercially significant business-to-business agreements.
      The unit applies to all industry sectors, and to individuals who take responsibility for making decisions about purchasing or marketing activities. They also oversee the maintenance of contracts or agreements. This could include senior operational personnel, sales and marketing personnel, managers or owner-operators of small businesses. Agreements may relate to corporate accounts, service contracts, agency agreements, venue contracts, rate negotiations, preferred product agreements, supply agreements and marketing agreements.

      Prerequisites: Nil
  • SITXMPR007   Develop and implement marketing strategies
    • CIT Code: MKTG201
      Cost: $160.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments, and develop and evaluate marketing strategies and plans for products and services.
      The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility.
      Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.

      Prerequisites: Nil
  • SITXWHS004   Establish and maintain a work health and safety system
    • CIT Code: OHSS120
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to develop, implement and sustain effective, professional and contemporary work health and safety (WHS) management practices. It requires the ability to establish and review systems, policies and procedures designed to ensure a safe workplace.
      The unit applies to all tourism, travel, hospitality and event sectors and to any small, medium or large organisation.
      It applies to those senior managers who operate with significant autonomy and are responsible for making a range of strategic management decisions.
      This unit incorporates the requirement, under state and territory WHS legislation, for businesses to take a systematic approach to managing the safety of their workers and others in the workplace.

      Prerequisites: Nil

Electives - Complete 10 subjects

  • BSBMGT608   Manage innovation and continuous improvement
    • CIT Code: MGNT333
      Cost: $140.00
      Description:

      This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.
      It applies to people with managerial responsibilities who aim to build a better and more effective work environment. Continuous improvement and innovation have links with the model of the learning organisation and people working at this level play an important role in building the culture, values and attitudes of the organisation.

      Prerequisites: Nil
  • SITTTSL003   Provide advice on international destinations
    • CIT Code: TOUR203
      Cost: $90.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to source and provide customer information and advice relating to international destinations and their features. It requires the ability to identify appropriate information sources and research destinations in order to develop and update a general destination knowledge base.
      Specific and detailed product knowledge is covered in SITTTSL002 Access and interpret product information.
      International destinations and their features can include any sold by any travel or tourism organisation. Travel and tourism operators, such as travel agents and tour wholesalers, can specialise in one international destination or cover multiple destinations.
      The breadth and depth of destination knowledge required will vary according to the industry sector, workplace and job role. This unit is not about having an in-depth knowledge of every destination but focuses on the ability to collect and interpret destination information.
      The unit applies to frontline sales and operations personnel who operate with some level of independence and under limited supervision. This includes travel consultants, wholesale operations consultants, account managers for professional conference organisers, event coordinators, tour managers, and reservations sales agents.

      Prerequisites: Nil
  • SITTTSL004   Provide advice on Australian destinations
    • CIT Code: TOUR204
      Cost: $80.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to source and provide customer information and advice relating to Australian destinations and their features. It requires the ability to identify appropriate information sources and research destinations in order to develop and update a general destination knowledge base.
      Specific and detailed product knowledge is covered in SITTTSL002 Access and interpret product information.
      Domestic destinations and their features can include any sold by any travel or tourism organisation.Travel and tourism operators in Australia, such as travel agents, tour wholesalers and inbound tour operators, would cover multiple Australian destinations. Visitor information centres and some tour operators would specialise in one region.
      The breadth and depth of destination knowledge required will vary according to the industry sector, workplace and job role. This unit is not about having an in-depth knowledge of every destination but focuses on the ability to collect and interpret destination information.
      The unit applies to frontline sales and operations personnel who operate with some level of independence and under limited supervision. This includes visitor information officers, travel consultants, tour operations coordinators, inbound tour coordinators, account managers for professional conference organisers, event coordinators, tour guides, hotel guest relations officers, tour desk officers, and reservations sales agents.

      Prerequisites: Nil
  • SITTTSL005   Sell tourism products and services
    • CIT Code: TOUR124
      Cost: $70.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to proactively sell tourism, travel, hospitality or event products. It requires the ability to identify specific customer needs, suggest a range of products to meet those needs, provide current and accurate product information and close the sale. The unit only covers sales skills and not related product and destination knowledge which is covered in other units.
      The product can include any international or domestic product sold by any tourism, travel, hospitality, or event organisation.
      The organisation could be a principal (the supplier) or an agent selling products on behalf of the principal. The sale may be made for a single product or multiple products making up a complete package or itinerary.
      This unit applies to frontline sales or operations personnel who operate with some level of independence and under limited supervision. This includes travel consultants, inbound tour coordinators, visitor information officers, account managers for professional conference organisers, event coordinators, tour guides, restaurant managers, banquet coordinators or managers, resort activities coordinators, tour desk officers, reservations sales agents, and owner-operators of tourism organisations.

      Prerequisites: Nil
  • SITTTSL006   Prepare quotations
    • CIT Code: TOUR125
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to calculate the costs of products and services and to present quotations to customers. It requires the ability to provide quotations for products and services where business pricing has already been determined.
      The unit applies to any tourism, travel, hospitality or events industry sector and quotations can be for any international or domestic product. The organisation could be a principal (the supplier) or an agent quoting on products and services on behalf of the principal.
      It applies to frontline sales or operations personnel who operate with some level of independence and under limited supervision. This includes travel consultants, inbound tour coordinators, visitor information officers, account managers for professional conference organisers, event coordinators, tour guides, restaurant managers, banquet coordinators or managers, resort activities coordinators, tour desk officers, reservations sales agents, and owner-operators of small tourism organisations.

      Prerequisites: Nil
  • SITTTSL010   Use a computerised reservations or operations system
    • CIT Code: TOUR239
      Cost: $515.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to use a computerised reservations or operations system to create, maintain and administer bookings for products and services. The unit covers the required computer skills to use all system functions and capabilities and not the related sales skills, which are found in other units.
      The unit applies to any tourism, travel, hospitality or event industry sector and any computerised system used to manage international or domestic product sales.
      It applies to frontline sales and operations personnel who operate with some level of independence and under limited supervision. This includes travel consultants, inbound tour coordinators, visitor information officers, account managers for professional conference organisers, event coordinators, tour desk officers, operations consultants, and reservations sales agents.

      Prerequisites: Nil
  • SITXMGT003   Manage projects
    • CIT Code: MGNT125
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to develop project plans, implement project activities, monitor progress to ensure objectives are achieved, and evaluate all aspects of projects.
      The unit applies to all tourism, travel, hospitality and event sectors and the project could relate to event planning and execution, product development, research or initiatives such as the introduction of new workplace systems or technologies.
      It applies to senior personnel who operate independently or with limited guidance from others and who are responsible for making a range of operational business and project management decisions.

      Prerequisites: Nil
  • SITXHRM004   Recruit, select and induct staff
    • CIT Code: MGNT723
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to coordinate the recruitment, selection and induction of new staff members within the framework of existing human resource policies and procedures. It requires the ability to identify recruitment needs, develop selection criteria, process and evaluate applications, select people according to their attitude, aptitude and fit to the position and coordinate induction programs.
      The unit applies to senior personnel who operate independently or with limited guidance from others, including dedicated specialist staff or operational or senior managers.
      It applies to all tourism, travel, hospitality and event sectors.

      Prerequisites: Nil
  • SITXHRM006   Monitor staff performance
    • CIT Code: MGNT129
      Cost: $100.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to monitor staff performance within the framework of established performance management systems. It requires the ability to monitor the day-to-day effectiveness of staff and conduct structured performance appraisals and formal counselling sessions.
      The unit applies to senior personnel who operate independently or with limited guidance from others, including dedicated specialist staff or operational supervisors and managers.
      It applies to all tourism, travel, hospitality and event sectors.

      Prerequisites: Nil
  • SITTTSL016   Provide specialist advice on cruises
    • CIT Code: TOUR253
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to develop detailed knowledge of cruise operations, products and destinations and to provide information and advice to customers on extended cruise options.
      The unit applies to travel and tourism operators, such as travel agencies and tour wholesalers; in particular to those which specialise in the sale of extended domestic and international cruise products. Cruises can include ocean, river, adventure, expedition and niche cruises.
      It applies to frontline sales and operations personnel who operate with some level of independence and under limited supervision.

      Prerequisites: Nil

Related Courses

Diploma Travel and Tourism Management SIT50116
Certificate III Travel SIT30216

More Information

For more information about this course please contact CIT Student Services on (02) 6207 3188 or email infoline@cit.edu.au