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Advanced Diploma of Event Management SIT60216

Overview

With this qualification you will be able to operate at a senior level using substantial knowledge of event management processes and a wide range of specialised managerial skills to conceive, plan and stage events in roles such as event manager, meetings manager and venue manager. You will be able to work with significant autonomy and be able to be responsible for making a range of strategic business and event management decisions.

Qualification: Advanced Diploma of Event Management SIT60216
Program No: AD-TH43
Campus: CIT Reid 
Duration: 2 semesters full-time (approximately 30 hours per week) OR part-time equivalent.
Likely Job Outcome: Events are diverse in nature and this qualification provides a pathway to work for event management organisations operating in a range of industries including the tourism and travel, hospitality, sport, cultural and community sectors.

These may be event management companies, event venues, or organisations that organise their own events. Work could be undertaken in an office environment where the planning of events takes place, on-site at venues where events are staged or a combination of both.

Possible job titles include:
- Conference manager
- Event manager
- Functions manager
- Exhibitions manager
- in-house meetings manager
- Meetings manager
- Venue manager
Application Type: Public
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Additional Information

You will be required to purchase materials for the program (approximately $100.00). Please note that the cost of materials is in addition to tuition fees and that concessions DO NOT apply to this additional cost.

Entry Requirements / How to Apply

To be successful in this program, it is recommended that those entering this qualification have achieved a Diploma qualification or vocational experience at a coordination or management level in events, or in fields such as hospitality, tourism or travel.

WarningIMPORTANT
Before you apply/enrol

To study any course at CIT (excluding degrees and non-accredited training) you must have a Unique Student Identifier (USI). This includes new students and re-enrolling students.

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Already have one? Great! Verify it in our student administration system now so your enrolment or graduation isn't delayed. (New CIT students will not be able to do this until they have been given their CIT number which will be given to you when you apply to study most CIT courses).

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  2. Click on the link for USI
  3. Verify your USI

It's important that your first name, surname and date of birth in our student system match the ID you use to create your USI (eg if you are Christopher in USI database and Chris at CIT your USI will not verify).

If you need assistance you can go to Unique Student Identifier (USI), drop in to any CIT Library or CITSA office or contact CIT Student Services on 6207 3188.

Literacy Skills Information

We suggest that you will need Australian Core Skills Framework literacy levels of at least 3 across reading, writing, learning, oral communication and, depending on your program of study, numeracy skills to successfully complete this program. See below to check your literacy skills. If you do not have this level, you can still enrol and seek support to improve your skills or you may prefer to begin with the lower level program. Please visit Education and Community or phone (02) 6207 4872 to have a chat to one of our teachers.

Transition Information

Qualifications at CIT are regularly updated or replaced to meet current industry needs and maximise your employment opportunities. If this occurs while you are part way through a qualification, you may need to vary your learning to meet the new national requirements. CIT will aim to make this as smooth as possible for you.

Subject Cancellations/Changes

To ensure positive outcomes for all students, CIT may need to cancel or change classes at short notice. CIT will make every effort to inform students as soon as changes are made and will also make every effort to offer alternative arrangements for students to meet the requirements of the subject and complete their qualification. In an unfortunate instance when this cannot be met, you will receive a full refund. Please ensure you maintain current contact details via CIT Self Service or by contacting CIT Student Services at infoline@cit.edu.au.


Subject Information

Core - complete all 16 subjects

  • SITEEVT008  Manage event staging components
    • CIT Code: TOUR184
      Cost: $80.00
      Description: This unit describes the performance outcomes, skills and knowledge required to analyse event staging requirements and organise and monitor different staging services and products. It requires the ability to use advanced planning, organisation and communication skills combined with detailed knowledge of the event management process and broad understanding of specialist component services.
      This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
      It applies to event coordinators who operate independently, and are responsible for making a range of operational decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
      The unit does not cover the high levels of technical expertise required to provide individual specialist services, such as catering, audio visual or technical, creative and sporting services. It is also distinct from staging specialisation units that apply to staging technicians and stage managers in the entertainment industry.
      Prerequisites: Nil
  • SITEEVT011  Research event trends and practice
    • CIT Code: TOUR210
      Cost: $80.00
      Description: This unit describes the performance outcomes, skills and knowledge required to research and critically evaluate event practice at a strategic level, and to use that research as a way of extending expertise in event management.
      This unit is relevant to individuals managing events in any industry context. It is particularly relevant to the cultural, community, hospitality, sporting and tourism sectors.
      It applies to event managers who operate with significant autonomy and who are responsible for making strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
      Prerequisites: Nil
  • SITEEVT012  Develop event concepts
    • CIT Code: TOUR249
      Cost: $60.00
      Description: This unit describes the performance outcomes, skills and knowledge required to explore and refine ideas for event concepts, and to progress those concepts to the point where they can be made operational. At times the concept development phase is undertaken in parallel with feasibility analysis or the event bidding process.
      This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
      It applies to event managers who operate with significant autonomy and who are responsible for making strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
      The unit does not include the specialist concept development undertaken by experts such as writers, technical specialists or lighting, sound, exhibition, set or costume designers. Consultation with relevant experts, however, may be a key aspect of overall event concept development.
      Prerequisites: Nil
  • SITEEVT013  Determine event feasibility
    • CIT Code: TOUR211
      Cost: $100.00
      Description: This unit describes the performance outcomes, skills and knowledge required to assess the viability of a proposed event, and develop recommendations and models for its future planning and operation. It requires the ability to use advanced research, analytical and communication skills combined with a detailed knowledge of the event management process. Event feasibility may be determined after, or in parallel with, the creation of the initial event concept.
      This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
      It applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
      Prerequisites: Nil
  • SITEEVT014  Develop and implement event management plans
    • CIT Code: TOUR248
      Cost: $100.00
      Description: This unit describes the performance outcomes, skills and knowledge required to assess event planning requirements and respond with the development of detailed event plans. It requires the ability to monitor plans through to event execution and evaluation. Plans developed may be a single plan, or a series of interrelated plans that guide different aspects of event management.
      This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
      It applies to event managers who operate with significant autonomy and who are responsible for making strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
      Prerequisites: Nil
  • SITXMPR007  Develop and implement marketing strategies
    • CIT Code: MKTG201
      Cost: $160.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments, and develop and evaluate marketing strategies and plans for products and services.
      The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility.
      Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.

      Prerequisites: Nil
  • BSBMGT608  Manage innovation and continuous improvement
    • CIT Code: MGNT333
      Cost: $140.00
      Description:

      This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.
      It applies to people with managerial responsibilities who aim to build a better and more effective work environment. Continuous improvement and innovation have links with the model of the learning organisation and people working at this level play an important role in building the culture, values and attitudes of the organisation.

      Prerequisites: Nil
  • BSBSUS501  Develop workplace policy and procedures for sustainability
    • CIT Code: MGNT608
      Cost: $110.00
      Description: In this unit you will gain the skills and knowledge required to develop and implement a workplace sustainability policy, including the modification of the policy to suit changed circumstances. This unit requires the ability to access industry information, applicable legislative and occupational health and safety (OHS) guidelines.
      Prerequisites: Nil
  • BSBWRT401  Write complex documents
    • CIT Code: COMM344
      Cost: $100.00
      Description:

      This unit describes the skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity.
      It applies to individuals who work in a range of business environments and are skilled in the creation of reports, information and general promotion documents that are more complex than basic correspondence, memos or forms and that require review and analysis of a range of information sources.

      Prerequisites: Nil
  • BSBRSK501  Manage risk
    • CIT Code: MGNT615
      Cost: $120.00
      Description:

      This unit describes skills and knowledge required to manage risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting.
      It applies to individuals who are working in positions of authority and are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

      Prerequisites: Nil
  • SITXCCS008  Develop and manage quality customer service practices
    • CIT Code: MGNT721
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to develop, monitor and adjust customer service practices. It requires the ability to consult with colleagues and customers, develop policies and procedures for quality service provision, and manage the delivery of customer service.
      The unit applies to senior managers who operate independently, have responsibility for others and are responsible for making a range of operational and strategic decisions.
      This includes individuals working in a range of tourism, travel, hospitality and event contexts and to any small, medium or large organisation.

      Prerequisites: Nil
  • SITXFIN004  Prepare and monitor budgets
    • CIT Code: ACCT118
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to analyse financial and other business information to prepare and monitor budgets. It requires the ability to draft and negotiate budgets, identify deviations, and manage the delivery of successful budgetary performance.
      The unit applies to all tourism, travel, hospitality and event sectors. The budget may be for an entire organisation, for a department or for a particular project or activity.
      It applies to senior personnel who operate independently or with limited guidance from others and who are responsible for making a range of financial management decisions.

      Prerequisites: Nil
  • SITXGLC001  Research and comply with regulatory requirements
    • CIT Code: LEGL102
      Cost: $160.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to comply with laws and licensing requirements for specific business operations. It requires the ability to access and interpret regulatory information, determine scope of compliance, and develop, implement and continuously review and update policies and practices for business compliance.
      The unit applies to regulatory requirements for day-to-day business operations in all tourism, travel, hospitality and event sectors and to special requirements for one-off events.
      It applies to senior personnel who operate independently or with limited guidance from others and who are responsible for making a range of operational business and regulatory compliance decisions.

      Prerequisites: Nil
  • SITXHRM003  Lead and manage people
    • CIT Code: MGNT131
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to lead and manage people including in teams and support and encourage their commitment to the organisation. It requires the ability to lead by example and manage performance through effective leadership.
      The unit applies to individuals who operate independently and are responsible for leading and motivating people and teams. This includes supervisors, operational and senior managers.
      The unit applies to all tourism, travel, hospitality and event sectors.

      Prerequisites: Nil
  • SITXMGT002  Establish and conduct business relationships
    • CIT Code: COMM130
      Cost: $120.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to establish and manage positive business relationships. It requires the ability to use high-level communication and relationship building skills to conduct formal negotiations and make commercially significant business-to-business agreements.
      The unit applies to all industry sectors, and to individuals who take responsibility for making decisions about purchasing or marketing activities. They also oversee the maintenance of contracts or agreements. This could include senior operational personnel, sales and marketing personnel, managers or owner-operators of small businesses. Agreements may relate to corporate accounts, service contracts, agency agreements, venue contracts, rate negotiations, preferred product agreements, supply agreements and marketing agreements.

      Prerequisites: Nil
  • SITXWHS004  Establish and maintain a work health and safety system
    • CIT Code: OHSS120
      Cost: $60.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to develop, implement and sustain effective, professional and contemporary work health and safety (WHS) management practices. It requires the ability to establish and review systems, policies and procedures designed to ensure a safe workplace.
      The unit applies to all tourism, travel, hospitality and event sectors and to any small, medium or large organisation.
      It applies to those senior managers who operate with significant autonomy and are responsible for making a range of strategic management decisions.
      This unit incorporates the requirement, under state and territory WHS legislation, for businesses to take a systematic approach to managing the safety of their workers and others in the workplace.

      Prerequisites: Nil

Electives - complete 8 subjects

  • SITXMPR008  Prepare and present proposals
    • CIT Code: COOK251
      Cost: $100.00
      Description: This unit describes the performance outcomes, skills and knowledge required to prepare and present tenders, proposals or bids either as a response to a tender brief or as a proposal created and offered. It requires the ability to analyse client tender specifications or needs, determine organisational ability to meet those requirements, and to prepare and present information that is relevant to client criteria or needs.
      The unit applies to all tourism, travel, hospitality and event sectors and the tender proposal or bid may be for a one-off occasion, a series of occasions, or for an extended contract to deliver products and services.
      It applies to senior personnel who operate independently or with limited guidance from others and who are responsible for making a range of financial and operational decisions.
      Prerequisites: Nil
  • SITEEVT007  Select event venues and sites
    • CIT Code: TOUR175
      Cost: $70.00
      Description: This unit describes the performance outcomes, skills and knowledge required to source and select venues or sites for events. It requires the ability to analyse event plans to determine venue or site requirements; develop selection specifications; and assess, choose and contract venues or sites.
      This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
      It applies to event coordinators who operate independently and are responsible for making a range of operational decisions. They may work in event management companies or in organisations that organise their own events.
      Prerequisites: Nil
  • SITEEVT010  Manage on-site event operations
    • CIT Code: TOUR141
      Cost: $120.00
      Description: This unit describes the performance outcomes, skills and knowledge required to manage on-site operational activities for the staging of events. It requires the ability to finalise operational plans, oversee event set-up, execution and break-down, and evaluate the operational success of events.
      This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
      It applies to event coordinators and managers as well as venue duty, front of house and operations managers who operate independently, and are responsible for operational decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
      Prerequisites: Nil
  • SITEEVT016  Develop crowd management plans
    • CIT Code: TOUR213
      Cost: $60.00
      Description: This unit describes the performance outcomes, skills and knowledge required to develop plans and procedures for admitting, seating and dispersing crowds to ensure safety, security and well-being of personnel and participants. It requires the ability to use critical thinking, planning and organisational skills, combined with detailed knowledge of risk management issues, crowd control techniques and relevant emergency procedures.
      It applies to individuals responsible for developing plans and procedures for managing large crowds in any industry or community context, including events.
      The unit applies to managers who operate with significant autonomy and who are responsible for making strategic management decisions.
      The unit does not cover the specialised operational crowd management skills required by police or other security experts.
      Prerequisites: Nil
  • SITXMPR006  Obtain and manage sponsorship
    • CIT Code: TOUR116
      Cost: $60.00
      Description: This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements.
      The unit applies to any tourism, travel, hospitality or event sector where sponsorship is sought to support business or community activities. Sponsorship may relate to a one-off activity, such as an event, or to ongoing operations, such as sponsorship of a particular service.
      It applies to senior coordinators and managers who operate independently, have responsibility for others and are responsible for making a range of financial and operational decisions. They may work under the overall guidance of event organising committees.<
      Prerequisites: Nil
  • BSBMGT617  Develop and implement a business plan
    • CIT Code: MGNT605
      Cost: $120.00
      Description: This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.
      It applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.
      Prerequisites: Nil
  • SITTTSL010  Use a computerised reservations or operations system
    • CIT Code: TOUR239
      Cost: $515.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to use a computerised reservations or operations system to create, maintain and administer bookings for products and services. The unit covers the required computer skills to use all system functions and capabilities and not the related sales skills, which are found in other units.
      The unit applies to any tourism, travel, hospitality or event industry sector and any computerised system used to manage international or domestic product sales.
      It applies to frontline sales and operations personnel who operate with some level of independence and under limited supervision. This includes travel consultants, inbound tour coordinators, visitor information officers, account managers for professional conference organisers, event coordinators, tour desk officers, operations consultants, and reservations sales agents.

      Prerequisites: Nil
  • SITXEBS002  Develop, implement and monitor the use of social media in a business
    • CIT Code: TOUR252
      Cost: $80.00
      Description:

      This unit describes the performance outcomes, skills and knowledge required to manage the development and implementation of social media in a business and monitor its effectiveness. It requires an understanding of social media tools and platforms in order to develop a social media plan, and supporting organisational policies for social media use. This unit does not address the skills and knowledge required to set up social media accounts or its day-to-day business use.
      The unit is relevant to businesses operating in many industry contexts, including the tourism, travel, hospitality, events and other service industry sectors.
      It applies to owners or managers of businesses who are responsible for the planning, development and monitoring of social media use in a business context.

      Prerequisites: Nil

Related Courses

Diploma Event Management SIT50316
Certificate III Events SIT30516

More Information

For more information about this course please contact CIT Student Services on (02) 6207 3188 or email infoline@cit.edu.au